About

Kelly Chandaria (prev. Badal) is an award-winning strategy/planning director with over 14 years’ agency-side experience in market research, advertising, trade marketing and behaviour change. From crafting big brand platforms to shaping campaigns that resonate with niche audiences and spotting new opportunities, Kelly has helped a wealth of brands, retailers and public sector organisations help brands unlock clarity, originality, and impact. She is passionate about sparking positive change in society through the world of marketing, so alongside her current role at TMW, she’s an active member of her agency group’s EDI & Wellbeing committee and co-leads Bloom as Vice President (previously holding positions as Head of Events and Intersectionality & Allyship Lead). She has also supported Brixton Finishing School as a team lead for their Summer School and previously volunteered as Chairperson and Marketing lead for community group Oshwal (South Area) to encourage the youth to be more active through sport.