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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Kerry Is a Brand and Communications strategist with over 20 years experience, building brands with emotion led campaigns from global blue chips such as Carlsberg and Stella Artois, through to scale ups such as Truestart Coffee and Peters Yard.
She has been a huge fan of System1 since 2007 when she first used their methodology to sell in Cadbury Gorilla to a very rational Mondelez back in 2007.
She is also the co-author of 2020 ‘Pivot and Grow’, which was UK #1 Hot New Release Strategy and Management on Amazon and USA #1 in Business Systems and Planning.
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