About

Kim Martin is Executive Creative Director at Flourish CRM, an international CRM agency that provides solutions for some of the world’s biggest brands. Having particularly loved creative writing when studying English Literature, he began his marketing career as a copywriter, using his flair for writing to create clever, gripping, and memorable brand communications. Initially working in-house before moving into agency work, he joined Flourish CRM as a Senior Copywriter in 2006, being particularly attracted by how they blended a data-centric approach with the creative work he was well-acquainted with to drive focused, long-term journeys for clients. Having led Flourish CRM’s creative department for more than a decade, Kim has helped the agency to grow from its direct marketing roots to span digital CRM as well. This has required him to constantly stay abreast of new technologies by both incorporating them within Flourish CRM’s channel-agnostic offering and factoring in their impact on the relationship between businesses and customers when outlining creative strategies.