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How brands can help shape women’s football
As the WSL comes roaring back, here are six ways brands can break conventions and drive the women’s game forward.
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Larissa Vince, has more than 20 years' experience in marketing and communications and has run both independent and network agencies across her career, leading successful teams on accounts including Starbucks, McVitie's, Direct Line, BT, the Government and many more.
As one of the only mixed-race CEOs in the advertising industry, she is a passionate advocate of the commercial value that difference can bring to teams and creativity and its importance as part of the TBWA focus on Disruption.
Before joining TBWA, Larissa was CEO of the independent agency NOW. She is a former Managing Director at Saatchi & Saatchi, where she led the IPA Effectiveness award-winning Direct Line and Marketing Society Grand Prix-winning Britvic accounts.
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