Lauren McFarland is the Influencer Marketing Director at brand performance agency, Journey Further. Lauren has over 6 years of experience supporting the likes of Ocado, PepsiCo and Mars build strategic influencer marketing frameworks. Lauren now leads the influencer marketing proposition at Journey Further which marries the worlds of performance and brand.
During the cost of living crisis while budgets are tight Journey Further’s Lauren McFarland considers the role of influencer marketing
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