I have spent over 20 years working in the global creative industry in London, Amsterdam, Sydney and Shanghai. I like to champion big human-led ideas and brand experiences that don’t look, or feel, like ads. I have been fortunate to work on some of the most loved brands globally and always put the audience first, by asking, what do they want? How can we entertain them? Always looking for a positive truth in the work we do. Creative Director at 160over90, the world's most culturally connected creative agency - ask me why that claim is true - part of the incredible Endeavor network. Before that at creative agencies large and small, including Grey London, JWT London, Havas and Cake. Fun fact: I can Code.
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
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