Trend
How Gen Z is redefining the design industry
By Liam Fisher
A focus on raw aesthetics and a demand for shareable content has led to a shift in visual communications.
Read more
Liam Fisher
Global Marketing Lead Pro Design at Canva and AffinityAbout
Most conversations about brand identity start with strategy decks and moodboards. But for Liam Fisher, global marketing lead for pro design at Canva and professional-grade software Affinity, it started in a warehouse, surrounded by crates of band T-shirts.
He used to run a merchandise distribution company, selling products for dozens of acts. And it didn’t take long to spot a pattern: certain logos just moved off the shelves, others didn’t.
More from Liam Fisher
Trend
The band that built a brand: the lasting power of the Oasis logo
By Liam Fisher
By staying consistent with their image, Oasis has built one of the most recognisable marks in music history.
Read more