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A move to the minimal
By Liam McHugh
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
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Working in numerous top London design agencies, Liam has worked across many disciplines including packaging, print, retail, branding and art direction. He has worked on some of the world’s leading brands including from Adidas, Asics and Nike, to Coca-Cola, Kronenbourg, Hennessy, Jameson, Havana Club and G.H. Mumm. Liam’s role within the Missouri studio is to support, inspire and lead the design team over projects from ideation through to implementation.
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