About

Lisa Parfitt is a sports marketing leader and Co‑Founder of The Space Between, the award‑winning agency for challenger brands launched in 2020. The agency has earned major industry recognition, including European Sponsorship Association Agency of the Year in 2024. With more than two decades of experience, Lisa has shaped transformative sponsorships and brand strategies for global names such as Vitality, Xero, ClearScore and the ECB. Lisa’s human approach to sports marketing by blends cultural insight, commercial acumen, and purpose‑driven leadership. A recognised authority on women’s sport, she brokered the first and second title partnerships of the Women’s FA Cup and is consistently named in the PR Week Power 100 for her influence and advocacy. Lisa also serves on the Board of Women in Football, championing inclusion, representation, and the next generation of industry talent.