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Gen Z isn’t the problem, the industry’s assumptions are
Lottie Bartlett warns against stereotyping Gen Z talent in the workplace.
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Lottie Bartlett is a Project Coordinator at onepointfive, working across planning, delivery and on‑site execution. She has supported campaigns and live projects for brands including Don Papa, and brings a Gen Z perspective shaped by entering the creative industry straight from work rather than university.
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