Lucie Torcikova is a creative leader with over a decade of experience building global brands through social-native innovation, specializing in multidisciplinary content craft and production. She heads We Are Social’s Content Studio, leading integrated creative, design, and production teams to deliver world-class work for a portfolio including Adidas, Carlsberg, and Lucozade. Previously at Leo Burnett London, she was instrumental in building their social offering from the ground up for clients like McDonald’s, Kellogg’s and Škoda.
Tom McMahon is an award-winning design director, with a wealth of experience in social content, ATL and brand building. He’s returned to We Are Social to craft visuals, make silly ideas and champion a great team.
By Lucie Torcikova and Tom McMahon
Lucie Torcikova and Tom McMahon compare notes on how social and design teams can best create for clients.
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