About

Lucy Boyd is a strategic & creative leader and Managing Partner at Proud Robinson + Partners [PRP], where she specializes in the intersection of culture, creativity, and experience. With over 15 years of industry expertise, Lucy is a vocal advocate for ‘culture-first’ communication, helping global brands move beyond traditional advertising toward active participation in contemporary culture. With the launch of Renaissance, she's leading the agency in crystalising its existing credentials into a new agency model, ready to meet client needs in a new experiential landscape.