Lucy Cutter, Kinetic

Head of Planning

About

Lucy Cutter has been working in the Out of Home industry for 20+ years. Currently Head of Planning at Kinetic, heading up the planning department responsible for the planning and buying of Out of Home campaigns. Lucy works across all of the GroupM clients as well as Direct appoints. Her experience covers a range of sectors including Entertainment, Finance, Retail and Motor’s. Aside from the planning, she is also responsible for the department standards of excellence, training and development and wider initiatives to drive OOH and business development with our clients and agencies. Lucy has a passion for OOH due to its creative and innovative solutions, the data rich possibilities and advancements in digital allowing immediate and contextual messages for consumer engagement.


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How creativity helped Out of Home weather a pandemic

By Lucy Cutter, Kinetic

Despite being a sector hit hard by the pandemic, creativity has breathed a new lease of life into OOH

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