Lucy Montgomery, Amplify

Business Director


Lucy boasts over 15 years of experience in integrated marketing. With a second-to-none understanding of FMCG and entertainment brands, she’s worked on festival experiences for brands including Southern Comfort, Lavazza, SoundCloud, Wagamama and PlayStation Music. When she’s not orchestrating large-scale productions, you’ll find her with her surfboard under her arm, eyes on the next big wave.

More from Lucy Montgomery, Amplify


Festivals provide an opportunity for brands to let their hair down

By Lucy Montgomery, Amplify

Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.

Read more