Not your average CCO… Why I refuse to become a CEO
Mark Beaumont on the importance of creativity in leadership.
Read moreMark is the Founder and Chief Creative Officer of Dinosaur, an innovator of Manchester’s advertising community.
Introduced to the world of advertising by his grandfather, who brought home billboard plans for him to draw on, Mark’s passion for creativity was sparked from a young age.
Before setting up Dinosaur, he honed his craft at Euro RSCG Havas and ICA, working on groundbreaking campaigns for Smirnoff and M&S.
At Dinosaur, Mark has applied his creative vision to an impressive roster of household brands, helping them grow through standout ideas and impactful campaigns.
As Dinosaur’s creative lead and brand guardian, Mark drives expert research, strategy and delivery across projects spanning brand strategy, identity, advertising, social and comms. His commitment to creating work that is beautiful, funny, noisy or heart-breaking and always distinctive has earned Dinosaur a reputation for campaigns that are impossible to ignore.
Mark’s work has helped shape iconic brands including Adidas, NHS, Selfridges, Bupa, The Co-operative Bank, Marriott, Reebok, Wagamama and many more.
Mark Beaumont on the importance of creativity in leadership.
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