About

Over the past 18 years in the industry, and nearly 14 years with TBWA\MCR, I’ve been fortunate to work with some remarkable brands like LEGOLAND, Alton Towers, David Lloyd Clubs, Pizza Hut, and Sofology. Each of these experiences has taught me valuable lessons and allowed me to contribute to meaningful and successful campaigns. One of the proudest moments in my career was being shortlisted at Cannes in 2017. This recognition reaffirmed my belief in the importance of bold, innovative ideas and the critical role of strong client relationships in bringing these ideas to life. I’ve found my niche in building partnerships that not only promote but also protect brave concepts that work. I would describe myself as tenacious, curious, and stubborn. These traits have driven my career, encouraging me to continually seek new insights and never settle for the status quo. My passion lies in exploring uncharted territories in advertising, always striving to elevate our work and deliver exceptional results. At TBWA\MCR, I lead with a collaborative spirit, fostering an environment where creativity thrives and strong partnerships are built. My commitment is to ensure our clients not only meet their business objectives but also achieve new levels of success through innovative and disruptive campaigns. Outside of work, I have a (un)healthy obsession with tennis, which keeps me active and focused. It’s a great way to balance the intensity of the advertising world.