Thought Leadership
The traitors, the truth and the bottom line
By Matt Bourn
Trusted Advertising by Matt Bourn and James Best sets out to explore how the industry can build back trust.
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Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney and Sony.
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