Matt leads the Archetype brand strategy team which majors in brand identity, narrative and messaging. He has over 13 years strategic consultancy experience, designing and executing global brand and marketing programs for internal and external audiences. He comes from a creative background, studying English at Magdalen College, Oxford where he was also a choral scholar before pursuing a career in acting for 10 years. He’s worked across the Technology, Telecommunications, Consumer and Financial Services sectors having led major campaigns for HP, Nokia, NCR, Microsoft, Skype and most recently SunTrust Bank, where he's devising programs to support their movement for financial change, onUp.
By Matt Coombes
While we live in a world where data provides us with a huge amount of insight, it is human potential that moves us forward. Knitting the two together, and taking a longer-term view, can have huge benefits.
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