Matthew Bamford Bowes, The&Partnership

Creative Strategy Lead Email Matthew Bamford Bowes, The&Partnership

About

Matt is a global strategist with a shedload of experience as an innovative midfield general of strategy. He’s worked at many different agencies on two sides of the industry, media and creative, from being employee number 12 at The Brooklyn Brothers, to running a social media department at MediaCom, to RKCRY&R, and now being a global leader at The&Partnership. He’s been part of some of the world’s most effective launches, from automotive legends Range Rover, Jaguar and Lexus to campaigns for Inspired by Iceland, The Home Office, BBC, and T-Mobile. Matt’s thinking has helped win IPA Effectiveness, Cannes and Euro Effie awards for his clients.


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Driven by Intuition

For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.

By Matthew Bamford Bowes, The&Partnership

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