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Matthew Caiola

Co-CEO, North America 5WPR

About

Matt is the North America Co-CEO of 5WPR, overseeing its corporate, technology, and digital divisions. His leadership has earned 5W accolades, including Inc. Magazine’s Best Workplaces, a Top 50 Global PR Agency by PRovoke Media, and numerous American Business Awards. Recently, Matt was honored as Communications and PR Executive of the Year by the American Business Association and listed among PRDaily’s Top Communicators of the Year.

With over a decade at 5W, Matt has driven double-digit growth, scaling the agency into a top 10 independently owned PR firm in the U.S. His teams manage the reputations of major corporations, emerging brands, and public figures, handling high-stakes crises and pioneering campaigns across the digital landscape. Matt holds a Bachelor’s degree from Iona College and is a board member of the Little Baby Face Foundation, which provides reconstructive surgery for children with facial deformities.


More from Matthew Caiola

Trend

What challenger brands get right (that big brands forget)

By Matthew Caiola

In a fragmented, fast-paced media landscape, brands that think like challengers can meet audience needs.

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Trend

How marketers can keep evolving without burning out

By Matthew Caiola

Active learning can keep thinking fresh and help avoid burnout, writes Matthew Caiola.

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5 PR trends to watch in 2025: Navigating authenticity, innovation, and consumer connections

By Matthew Caiola

5WPR’s Matthew Caiola shares how he is staying abreast of the evolving PR landscape drawing on real-world brand examples.

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Trend

The power of authentic storytelling in PR

By Matthew Caiola

From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic storytelling.

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