Meta Redstedt

Global Brand & Communications Director TENA


Meta Redstedt is the Global Brand and Communications Director of TENA, a multi-billion euro brand of Swedish health and hygiene company Essity. Meta joined Essity in 2011 and has extensive global experience in media, communications, marketing and brand building. She is a former partner of ad agency Forsman & Bodenfors and was named as one of AdAge’s Women to Watch Europe, Class of 2018. In previous roles, Meta has worked on several global FMCG and Health Care brands within Johnson & Johnson and Unilever, always with a strong passion for insight driven and purpose led advertising.

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How big screen lessons in ageism can help marketers connect with older consumers

By Meta Redstedt

Meta Redstedt, Global Master Brand & Communications Director at TENA introduces the Ageless Test and highlights the importance of ending ageist stereotyping.

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