Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.
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Mike is Enterprise Director at Pearl & Dean. Responsible for developing new revenue streams and sponsorship opportunities within their portfolio.
Over 29 years’ experience in media, having worked for media agencies such as MediaCom and Zenith Media, media owners such as Capital Radio and Classic FM and now the sales side of the business with Pearl & Dean.
Outside of the office, Mike can either be found taking on various endurance challenges or making a racket on his drum kit.
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.
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