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Brands' biggest TikTok challenge is less “Lip Sync” or “Flip The Switch”, it’s much more authentic content
Nathan O’Connor on how brands can make a mark on TikTok
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An experienced and award-winning social specialist, Nathan brings a wide breadth of experience, having previously held senior positions across both the UK and EMEA for agencies including Publicis and Mindshare and clients including Nike, Spotify and L’Oréal. Most recently, O’Connor led the Social Team for Publicis Imagine, managing all Disney social channels across Europe and running a number of high-profile launches across multiple markets, including; Disney+ and Avatar 2, which broke box office records.
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