Nicola Wardell is Managing Director Specsavers Creative. Since joining in February 2020, Nicola has led the transformation of Specsavers in-house Creative Department into a 90-strong, full-service agency with creativity and customer experience at its core.
Before Specsavers, Nicola built a long and distinguished agency career. She was Chief Client Officer at Havas and Managing Partner at Grey London, where she ran major accounts including McVitie’s, GSK and P&G, and also headed up the agency’s account management team. Earlier in her career, Nicola held senior roles in CRM and shopper marketing agencies, and spent two years leading the marketing department at AirMiles (now Avios).
With deep expertise across brand, retail, and customer marketing, Nicola is passionate about building high-performing creative teams that drive business growth.
Specsavers’ Nicola Wardell shares that fighting ageism is essential to creating enduring creative platforms.
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