Nimi Raja

Strategy and Development Partner, Rankin Creative

About

Nimi Raja is the Strategy and Development partner at Rankin Creative, where she is responsible for the strategic output of the company as well as developing their entertainment slate. Having worked at some of the industry’s most creative agencies, Nimi developed a multidisciplinary approach to strategy, always anchored in strong brand foundations and audience understanding. She is obsessively passionate about inspiring behaviour change through the power of entertainment. Nimi has almost 20years experience in helping brands grow commercially and drive impact culturally. She has worked with some of the world's most powerful and progressive brands across a range of sectors from The Guardian and Google to Augustinus Bader, Depop and Balmain. For the past ten years her focus has been on luxury and entertainment. Nimi also puts all her experience to practise and launched her own fashion brand, Rani by Raja, inspired by her Indian, African and British Heritage.


More from Nimi Raja

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The Future of Earned Media? The clue is in the name

By Nimi Raja

In a world where trust in advertising is low and attention is limited, culturally relevant work has a longer life span

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