Diversify or die: Gen Z and the future of the high street
Embracing experience, adapting to customer needs and experimenting with digital will help brands to thrive.
Read moreHome to Yorkshire via Liverpool, London and Antwerp, Radio 6 music listener. Gin drinker.
With over a decade of international integrated marketing experience, collaborating with FTSE 100 companies through to challenger brands Penny started out agency life in the demanding world of Annual Reporting and has since worked across iconic sports brands, prime central London real estate, premium FMCG as well as multiple international blue-chip clients. Brands include ASSOS of Switzerland, Legal & General plc, Life Fitness/Hammer Strength, Rolls Royce plc, GSK plc, Dorset Cereals and Holland & Barrett.
With a background that stems from corporate communications and brand strategy, Penny likes to focus on getting under the skin of her clients’ businesses whilst also creating killer creative campaigns that bring real brand and business value.
Likes: political satire
Dislikes: bananas
Embracing experience, adapting to customer needs and experimenting with digital will help brands to thrive.
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