Pete Lin

North Asia Regional Managing Director & Co-Founder We Are Social China


Pete Lin has been in the advertising industry for over two decades. He currently oversees the North Asia region for We Are Social and is responsible for more than 110 employees across four offices: Shanghai, Beijing, Hong Kong, and Tokyo. His regional client roster includes Acer, Beats, Hilton, and vivo. Pete has been working in the APAC region since 2007. Before joining We Are Social, he had led digital departments at JWT and Grey, and had spent three years running his own boutique agency. Pete is one of the few people on Earth with two MBAs: one from Columbia Business School and another from Haas School of Business at UC Berkeley. If you're curious about this, he would be more than happy to tell you the story.

More from Pete Lin


China: Returning to a new reality

By Pete Lin

Pete Lin, North Asia Regional Managing Director at We Are Social China writes from a country slowly emerging from lockdown and takes a look at what lies ahead for countries attempting to navigate the same.

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