Voices
The Case For Creative Optimism
By Queenie Lo
Diversity is becoming increasingly integrated into the creative process, a shift which is driving change across the industry.
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Queenie was born in Oosterhout, The Netherlands and grew up in Hong Kong and The Netherlands. Queenie is the CEO of FutureBrand UXUS, a leading global strategic design consultancy which creates ground-breaking consumer experience environments.
She has worked with some of the world’s most popular and known brands such as McDonald’s, Shell, Proctor and Gamble, InterContinental Hotels Group, Adidas, Sephora, L’Occitane, and many more. Queenie has over 15 years of management experience leading multidisciplinary teams to deliver a holistic brand experience.
In 2009, Queenie left the European Headquarters of Tommy Hilfiger to join UXUS, where she has held positions as Managing Director and Chief Operations Officer, before being appointed CEO in 2019. Queenie has a bachelor’s degree in Fashion Technology and has studied at the University of Amsterdam and London College of Fashion.
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