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Twitter, Threads… Mastodon? The future of social media marketing
With the social media landscape in flux, opportunities for a new discussion based platform open up
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Rachel Spratley is a copywriter for JWI Global. During her career, she has worked with a range of brands - from the pioneers of barefoot luxury travel to the next big names in fintech - to hone their tone of voice, develop standout creative campaigns and to tell brand stories that inform and inspire.
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Is Twitter’s new character limit the final nail in its coffin?
New leadership and big changes see the social media giant shift course
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The (de)regulation of social media: freedom of expression or a free pass for hate speech?
The importance of accountability on social media
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