Why every brand should be a challenger
Rania Robinson, CEO and Partner at Quiet Storm smashes the stereotypes and myths surrounding challenger marketing.
Read moreRania Robinson has spent most of her career in non-traditional agencies across account leadership and strategy, working with global brands including Haribo, Mercedes, Virgin, Google and Coca-Cola.
A committed advocate for women in the workplace, she served as President of WACL in its centenary year and relaunched Create Not Hate in 2020, the agency's initiative to help underrepresented young people enter the creative industries by unlocking their potential. She is also an influential industry voice, contributing regularly to BBC Radio, Campaign and a broad spread of leading business and marketing publications.
Rania’s leadership has been widely recognised. She was named among the Raconteur 50 in 2025 and features in the IPA’s iList, Campaign’s Top Trailblazers, A List and 40 Over 40, Ad Age’s Leading Women, and WeAreTheCity’s Trailblazers.
Rania Robinson, CEO and Partner at Quiet Storm smashes the stereotypes and myths surrounding challenger marketing.
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Effective and enduring creative work lies in embracing timeless principles, writes Quiet Storm’s Rania Robinson.
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