Rebecca has twenty years of marketing experience specialising in the digital innovation sector over the last ten years. She has worked with some of the UK’s most recognisable brands including Lloyds Banking Group, British Airways, Haven Holidays, Tesco Clubcard and Invesco. Rebecca leads the new business and marketing strategy for Somo, working closely with new clients to understand their business challenges. Her focus is on defining how Somo can design, build and create customer-centric digital experiences that give brands a competitive edge and meet the rising expectations of today’s customers. Outside of work, Rebecca has a keen interest in heritage and sits on a number of Boards advising on restoring and bringing historical assets back to life. Most recently, she has sat on the National Trust Strategic Advisory Board and Saltdean Lido, the country’s only Grade II* listed lido.
There can be no doubt that large-scale electric vehicle adoption feels within reach. But are UK consumers ready for the shift? Somo’s latest research suggests they might need more convincing.
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In their latest white paper, Somo explore the changing role of traditional and digital banks and consider what the future holds for financial services.
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