About

Renaye Edwards is Ammunition’s Global Chief Operating Officer and Managing Director, Europe, leading the agency’s London office and European expansion. A marketing strategist, ABM specialist, and growth-focused commercial leader, she brings more than 20 years of B2B marketing experience across in-house, agency, and entrepreneurial roles. In 2013, she co-founded Radish Agency to bring clarity, creativity, and commercial focus back to B2B, and scaled it into one of the UK’s most respected B2B agencies, recognized for award-winning work and measurable impact. At Ammunition, Renaye is responsible for launching and scaling the agency’s European operation, building high-performing teams and systems, strengthening the brand’s regional footprint, and accelerating new business. She leads growth and transformation, aligning strategy, creative, media, and technology to deliver standout work and measurable impact for ambitious brands.