Ria is an ex-journalist/editor with 15 years of specialist experience launching and growing brands in the online space. She oversees the strategic and publishing output of the agency’s content division with particular expertise in social media platforms, tone of voice development and influencer marketing. She has worked with a number of brands, notably Orange Mobile (now Everything Everywhere), Kit Kat/Nestlé, Cadbury/Mondelez, Mars Petcare, Shell Motorsport, Fisher-Price, Premier Foods, Bacardi Group Brands, Diageo Reserve and Honda Motors Europe.
By Ria Campbell
The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.
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