Rob Gray, Squad

Co-founder & Strategy Partner Email Rob Gray, Squad


Rob pursued an early interest in design before becoming a strategist at TBWA. His affinity for both business and creativity led him to co-found Squad, a business consultancy meets creative agency. Over the last ten years Squad’s clients have included Brother, Environment Agency, Eurocamp, Halewood International, Hansgrohe, Information Commissioner’s Office, JW Lees, ZSL London Zoo, Office of Fair Trading, PZ Cussons, Sanger Institute, Tebay Services and Umbro. Rob writes frequently for the marketing press and delivers keynote addresses, workshops and talks for a range of events.

More from Rob Gray, Squad

Thought Leadership

Turning boardroom strategy into frontline creativity

It’s easy to think that cracking a bold vision for an organisation or brand will lead to success. The answer is not to neglect vision, but to adopt a process that connects vision with execution.

By Rob Gray, Squad

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