Rob began his career at Proximity London as a copywriter, winning over 35 industry awards in just three years. He used this success as a springboard to co-found Nonsense in 2007, initially as Creative Partner. His passion for bold strategy led him to establish our strategy offering, with him now heading up our Strategy department. Rob's obsessive focus on brand credibility has significantly shaped Nonsense's agency offering which combines Brand, CX and Content under one roof. Rob frequently shares his views and insights at industry events.
By Rob Mosley
Nonsense’s Brand Credibility Index uncovers the importance of credibility and its relation to brand behaviour, buying power and perception.
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