Robyn is a Senior Insights Lead at Wunderman Thompson specialising in data analytics and storytelling. With expertise in social listening, competitor benchmarking, audience targeting and content auditing, Robyn uses actionable insights to build cohesive and inspiring creative, UX, CX and media strategies. Since joining Wunderman Thompson, Robyn has developed a range of methodologies with a particular focus on social, search and web analysis. Most recently, these have included Instagram audience segmentation, TikTok trend analysis and purchase journey mapping. With international experience across multiple industries, Robyn’s clients have included KitKat, Bose, Rolex, GSK and Microsoft.
By Robyn D'Arcy
Robyn D’Arcy explores language around male violence and calls for media, brands and institutions to address the issue directly.
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