The social currency and cost of ‘sorry’
By Robyn D’Arcy
Robyn D’Arcy, Senior Analyst at Wunderman Thompson introduces new exclusive media research on why women are still saying sorry more than men and what we should do about it.
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Robyn is a Senior Analyst at Wunderman Thompson specialising in data analytics and storytelling. With expertise in social listening, competitor benchmarking, audience targeting and content auditing, Robyn uses actionable insights to build cohesive and inspiring creative, UX, CX and media strategies. Since joining Wunderman Thompson, Robyn has developed a range of methodologies with a particular focus on social, search and web analysis. Most recently, these have included Instagram audience segmentation, TikTok trend analysis and purchase journey mapping. With international experience across multiple industries, Robyn’s clients have included KitKat, Bose, Rolex, GSK and Microsoft.
By Robyn D’Arcy
Robyn D’Arcy, Senior Analyst at Wunderman Thompson introduces new exclusive media research on why women are still saying sorry more than men and what we should do about it.
Read moreBy Robyn D’Arcy
Wunderman Thompson’s Senior Analyst Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021.
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