Ross Nicolson is a Senior Planner at VCCP. He started his career at Euro RSCG New York, and has since worked in strategy roles at Lowe, JWT and VCCP, delivering global campaigns for the likes of Unilever, Reckitt Benckiser, Shell, Johnson & Johnson, and Rolex, as well as iconic UK brands such as OXO, Cadbury and Nationwide. In a previous life he wrote a PhD thesis on the politics of youth in the United States.
Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.
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