About

Rowena Soons is Senior Strategist at The 10 Group, an integrated marcomms agency. The 10 Group blends strategy, storytelling and amplification to deliver work for clients including Vodafone, Beauty Pie, Red Bull and British Gas. Its team of award-winning producers, international journalists and digital marketeers create stories for companies and brands that inspire employees, attract customers and engage investors.
Rowena is an expert in brand positioning, go-to-market strategies and integrated channel campaigns. Before joining The 10 Group, she led the marketing team at Octopus Investments for sustainable consumer investment products. Prior to that, she built a marketing team and rolled out an integrated strategy for B2B property start-up Eat Work Art, focusing on marketing creative workspaces to entrepreneurs. She started her career at The Hut Group, managing global digital marketing for D2C e-commerce websites Lookfantastic and Mankind, focusing on online events, thought leadership and social media.