‘The creative industry runs on ADHD brains but it’s rarely acknowledged’
By Roxana Tascu
The industry must consciously create conditions in which ADHD thinking can thrive.
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Roxana Tascu is a business psychologist and ADHD coach who works with high-performing creatives, founders and senior professionals across the creative and marketing industries. She spent over a decade designing how organisations identify and develop talent, working across assessment, learning and psychometrics with organisations including Deloitte, the NHS and Johnson & Johnson, before being diagnosed with ADHD at 35 and realising she had been mapping her own patterns all along.
Roxana combines deep expertise in workplace psychology with lived experience to help clients understand how their brain actually operates, and why the same traits that drive originality, speed and creative insight can also create inconsistency and a hidden cost over time. Her work focusses on building the right architecture around how the ADHD brain functions, enabling sustained high performance without reliance on pressure or burnout. Discover more of Roxana’s work at www.adhd-advantage.com, or connect with her on Instagram @RoxanaTascu
By Roxana Tascu
The industry must consciously create conditions in which ADHD thinking can thrive.
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