Rethinking national reach: Why brands need to look beyond London
With the majority of spending power sitting outside the capital, brands need to think regional.
Read moreRussell Levin is Head of Sales, Media Agencies at Bauer Media Outdoor UK, where he leads agency partnerships across the nation’s markets. With over a decade of experience in Out of Home, he’s held a range of commercial roles across London and the regions, giving him a strong understanding of how media strategies can be tailored to different audiences and environments.
Russell works closely with agencies and brands to unlock the value of UK audiences and invest in media and infrastructure that supports local communities. He specialises in helping advertisers use Out of Home to drive effectiveness at scale, combining data, context and creativity to connect with people in real-world environments.
With the majority of spending power sitting outside the capital, brands need to think regional.
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