Saffron is a Research and Insights Manager at SHARE Creative, a global creative agency. Saffron utilises social intelligence to explore and understand social media conversations to help answer critical research questions. From landscape & trend audits to audience and conversation analysis, her team conducts bespoke research to uncover the game-changing insights that answer key business problems & brand challenges. Saffron places high emphasis on research standards, new techniques and efficiencies and works with clients such as Diageo and Microsoft.
With 430 million active users a month, Reddit is fertile territory for brands who are considering a revamp in their marketing strategy.
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