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Are in-house agency creators the next step in the influencer economy?
As creator fees continue to rise brands are responding by embedding them within their brands.
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Sam Grischotti is the Managing Director of We Are Social Amsterdam, the global creative agency’s Dutch office which he founded in 2022. From Amsterdam, Sam leads international teams on global accounts such as Booking.com, Miele and McVitie’s, combining strategic oversight with a strong focus on culture and creativity. He is passionate about developing new models of collaboration between agencies, brands and creators, and is an advocate for embedding cultural operators at the heart of marketing.
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