The Future Of Our Craft Is In Very Good Hands
Sam Richardson, Creative Director 20ten shares how mentoring young people can be one of the most rewarding parts of a creative career.
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Sam joined 20ten in 2020 after a decade spent in varied roles in advertising, branding, product design and gaming, both in-house and agency side, and also as a freelancer. He has worked on clients such as McLaren, Disney, PlayStation, Unilever, Amazon and Coca-Cola, among many others.
Sam is passionate about creating work that is both meaningful and worth talking about, and to do this he takes an ideas-led approach. At the same time he adores the craft aspect, often undertaking art direction, design and even copywriting for campaigns. Whether it’s making major ATL films or pushing pixels in the latest social post, Sam is driven to produce work which creates an impact.
Sam Richardson, Creative Director 20ten shares how mentoring young people can be one of the most rewarding parts of a creative career.
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