About

Sanjiv Mistry is Executive Creative Director at VML. He traded law for advertising, and built his early career in South Africa before moving to the UK. At McCann London, he helped transform its Microsoft/Xbox unit into a global creative force, producing two Ads of the Decade and winning almost 80 Cannes Lions alongside rare honours including Cannes Titanium, Grands Prix and the One Show Penta Pencil.
As part of the European Creative Leadership Council, he’s worked to spread a culture of creative excellence across the region. His projects, from Volkswagen’s eco-activism to groundbreaking Xbox campaigns, have embedded themselves in their audiences’ lives.
Globally ranked among the industry’s top creative leaders, Sanjiv has judged at major festivals, spoken internationally, and seen his work archived by MoMA.