Sara is a Data Strategist at Proximity London where she has worked across every vertical in varying capacities. She’s strives to bring multiple touch-points and models together to create living picture of customers. Digital was at the start and heart of Sara’s data journey. That has evolved into mapping out what part digital plays in consumers lives, the effective measurement approach among a sea of digital comms, and answering that age-old question, “is this even bloody working?”
By Sara Parish
The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.
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