Silke Zetzsche

Commercial Director AMA


Silke is an ad tech and commercial leader with 13 years experience in her field. She specialises in building and growing high performing commercial teams in the ad tech start up world. She is an energetic and inspiring collaborator and trained life coach with 11 years expertise in coaching and mentoring commercial teams and individuals to success. As AMA’s Commercial Director, Silke is focused on helping the company grow internationally, working with world-leading brands such as Unilever, Coca Cola and Mars.
Her diverse career has always seen Silke at the forefront of new product and first-in-market technologies globally. This includes being one of the first to commercialise CTV ad products and Addressability in the UK.
Silke is an active supporter and speaker on topics such as gender, equality, body safety awareness and cyber safety. She currently is a facilitator at Good Shout Community and she is the co-founder of
She is a regular contributor in the Digital Leading Ladies community, and supports charities like DigiLearning, Clic Sargent and Centrepoint.
She has been featured in various industry publications like Contagious, Campaign, The Drum, NDA, Performance Marketing

More from Silke Zetzsche

Thought Leadership

Is 2023 the year audio advertising will overtake video?

By Silke Zetzsche

Audio advertising has the ability to hold audience attention and continues to evolve rapidly

Read more