Simon Singleton

Music Editor and Lead Music Curator FRUKT


Simon Singleton is the Music Editor and lead music curator at global agency FRUKT, with vast experience of working with artists and rights holders on brand partnerships. He has over 20 years experience in the music industry, initially managing one of the UK’s leading independent brands Pure Groove before joining FRUKT in 2012.
At FRUKT, he’s helped develop the music strategy on major client projects including ibis MUSIC for Accor Hotels, curating in-hotel shows all over the world, and programming the award-winning Jagerhaus stage for Jagermeister, which hosted emerging bands including Self Esteem, Nova Twins and Squid. In addition, he’s worked on brand/music projects for Coca-Cola, Nandos, Mastercard, Foot Locker, and numerous other clients.

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The CONVO unpacks sustainable creation

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FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences

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