Siu-Lan Choi

Executive Creative Director Household


Siu-Lan is a multi-award-winning Creative Director with over 20 years of experience inspiring teams to champion problem-solving through strategic design thinking and helping businesses tell their stories.
Having worked with Harrods, Waitrose, Sony PlayStation and Fairmont Miramar, her eclectic background in design includes fashion, food retailing, tech and hospitality. Specialising in creating engaging physical spaces and experiences that range from high-end to high-street, Siu-Lan ‘s portfolio encompasses a diverse range of clients across the globe. She is committed to leading and inspiring her teams to innovate effective, physical and digital creative work fit for the future.

More from Siu-Lan Choi


How do brands achieve real localisation without losing their DNA?

By Siu-Lan Choi

Brands must have true local understanding to create culturally sensitive and accurate work

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