Sue is an experienced retail and brand strategist with and a leading authority on applying behavioural science to solve business problems.
Having started her career in retail at M&S she went on to become New Business Director at global communications agency McCann Erickson Manchester, leading projects for Magnet, Clarks, Sainsbury’s Bank, Office World and Sony Card.
Back in 2006 Sue launched The Market Creative, a consultancy focused on influencing shopper behaviour, to bring brands, retailers and shoppers closer together. In 2019 the agency changed its name to The Behaviours Agency to signify its belief in behavioural science led creativity and has gone on to win significant projects with Amazon Fresh, Well Pharmacy, Auto Trader, Check-a-Trade, Hotter shoes & Sharps Bedrooms.
Sue's passionate about her people and leads one of a small handful of companies to hold both Investors in People Gold and the IPA CPD Gold accreditations and B-Corp status.
By Sue Benson
Gen X women are prioritising health and wellbeing but are often overlooked in sports marketing, writes Sue Benson.
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By Sue Benson
The core question for any brand looking to grow is should you reinvent, revolutionise or evolve, writes The Behaviours Agency Sue Benson.
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